Chevrolet sold 2.35 million vehicles globally in the first six months of 2011, marking the brand’s best half-year performance in its 100-year history. The 14 percent increase in sales over the same period last year is attributed to successful new models, like the Chevrolet Cruze compact.
In addition to setting a new global sales record, Chevrolet set record first-half sales in many countries, including Argentina, Brazil, Chile, China, Colombia, Denmark, Ecuador, France, South Africa, and Turkey. Thanks to potential in emerging markets like Brazil, Russia, and China, Chevrolet foresees continued growth in the future.
“Founded in the United States by a Swiss émigré, Chevrolet was created with a global focus,” said Joel Ewanick, GM global chief marketing officer. “One hundred years later, Louis Chevrolet’s roots continue to shape our company, and enable Chevrolet to offer great products and service to customers in more than 120 countries around the world. We will continue to work at bringing new customers to the Chevy family – no matter where they live.”
According to Used Cars Indianapolis, numerous all-new Chevy models have been instrumental to the brand’s global success. The Chevrolet Cruze compact car, Spark mini car, all-new Aveo/Sonic small car, and Orlando MPV, have all been hits among consumers in many markets around the world. Later this year, the all-new Malibu midsize sedan and Colorado compact pickup are expect to fuel continued interest in Chevrolet products.
According to Chevrolet Dealer Indianapolis, one model that has performed especially well here in the United States and abroad is the Chevrolet Cruze. More than 330,000 Cruzes were sold worldwide during the first half of 2011. Staggering demand for the car in the U.S. and China is helping the Cruze stay on track toward exceeding 1 million units sold by the end of next year.
“The success of the Cruze illustrates what is possible when you listen to your customers,” said Mary Barra, senior vice president, GM Global Product Development. “By offering drivers more than they expected in a compact car, the Cruze has redefined the global segment and is on track to bring a million new customers to Chevrolet. We are applying that same customer-focused approach to all of our global introductions, including Orlando, Colorado, Malibu, Spark, and Aveo/Sonic.”