General Motors has been using the upcoming Chevrolet Volt plug-in hybrid to hype the automaker’s eco-friendliness for quite some time. Even though it won’t be available until late next year, the Volt has been seen in numerous marketing campaigns, as well as auto shows, and it remains an important vehicle in GM’s near future. As such, GM has already begun spinning the Volt as something very different than its more established hybrid competition.
Unlike other hybrid sedans, GM is positioning the Chevrolet Volt as a sportier alternative to hybrid mainstays, such as the Toyota Prius and the new Honda Insight. Although on paper there is not much to backup this claim, Chevy Auto Parts Birmingham suggest that the Volt will surely offer sportier on-road dynamics.
No hybrid vehicle currently on the market is regularly referred to as “sporty.” While the all-new Honda Insight and the all-new Toyota Prius offer plenty of fun features and characteristics, one used car dealer Peoria says that both are about efficiency at their core, and do not offer the handling or power that would help categorize them as performance-oriented.
Although calling the Chevrolet Volt sporty is easier said than proven, it could be quite advantageous for GM considering its lack of a green image. One advantage that the Volt will have over the Prius and the Insight upon its launch will be its fuel economy according to Chevrolet Service Saginaw, since the Volt will be capable of covering 40 miles on electric power alone.
As one of GM’s most important new models, the release of the Chevrolet Volt has actually been moved up to its current late 2010 release date. Although that may seem a ways off, expect plenty more advertising featuring the Volt soon.
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As always, find the latest on Chevrolet hybrids here.
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