When consumers consider buying a new car, there are more resources than ever that provide detailed comparisons. From magazines, to websites, to family and friends, it’s easy to stack up several models within a segment.
For the launch of the all-new Chevrolet Cruze, General Motors is taking product comparisons to a whole new level. According to reports, GM is requesting that its 3,000 dealers, such as Chevrolet Manassas, have a Toyota Corolla and a Honda Civic on hand so that consumers can compare the competition right from a Chevy showroom.
The Chevy Cruze is expected to be one of GM’s most important new products and can be seen at LaMesa Chevrolet. Its price, styling, and range of available features, make it a formidable competitor against the Japanese segment leaders. And while the Cruze lacks the buzz of the upcoming Volt, it’s expected to be a high-volume seller for Chevrolet.
While the Honda Civic and Toyota Corolla remain at the top of the C-Segment heap, both models are beginning to show their age, and a fresh new comer like the 2011 Cruze could pose a real threat to their dominance – especially when consumers are allowed to compared the new model to the competition from any Chevy showroom.
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