Ford has recently added to the features available on its SYNC infotainment system, including services now called MyFord, MyLincoln, and MyMercury, which it built jointly with Microsoft. And, perhaps realizing that SYNC’s functionality was far outpacing the functionality of OnStar, General Motors has reportedly entered negotiations with search giant Google to devise an all-new system to better compete.
Possibly based on Google’s Android OS, which runs on mobile devices, this new system would be similar to the SYNC in that it would allow drivers to pair their mobile phone with their vehicle. Drivers would thus be able to open their vehicle or even start it remotely using their cell phone.
One area of contention in this supposed partnership will likely involve navigation. GM owners can currently use turn-by-turn navigation via OnStar to get directions, but Android would combine GPS with its own maps for navigation, rendering OnStar even more antiquated.
Unfortunately, there has been no official confirmation from either GM or Google on this partnership. Stay tuned as any confirmation before 2011 will be unlikely. However, in a recent interview with the CNNMoney, OnStar President Chris Preuss did hint that something big was in development.
“This year’s OnStar relaunch involves a major technology push inside GM as well a partnership with a major outside technology company,” said CNNMoney in a recent interview with Preuss, who declined to reveal who GM’s partner is or what new product or service they were developing.
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