After General Motors announced that Joel Ewanick would replace Susan Docherty as the VP of U.S. marketing, Docherty’s future with the company appeared to be in doubt. But this week, her “new responsibilities” at GM were revealed.
Effective June 1, Docherty will become GM’s Vice President, International Operations Sales, Marketing and Aftersales.
“Growth in China and other emerging markets is important to the company’s future,” said GM Chairman and CEO, Ed Whitacre. “We are counting on Susan to make a significant contribution and I am glad to have her running this critical part of our business.”
Nearly 50 percent of all GM products are sold internationally in 90 markets around the globe. Docherty will therefore play an integral role in GM’s sales, marketing and aftersales operations. One important goal for her will also be to strengthen GM’s brand within lucrative emerging markets.
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